Looking for an in-depth SEO tutorial that explains in simple terms what is needed to rank on Google?
Do not look any further. this is the one.
The purpose of this post is to debunk the scope of search engine optimization for those who are still trying to wrap their minds around it to rank it on Google.
If this is what you like so much, Team Linkodi is here to spread easy SEO tutorials to understand SEO tutorials.
1.0. Benefits of knowing the basics of SEO
SEO nowadays is a multi-billion dollar industry and is not organic traffic free – it costs time and human resources.
The video does a great job of going over the basic how-to of optimizing your site for Google – and unlike everything else related to SEO, it’s free.
Obviously, you can outsource your SEO to an agency, but this often turns into a value-y investment. Typically, this happens for one simple reason – agencies charge for “customized” SEO packages and sell more than an average company needs.
Don’t know how one of the most important traffic sources works often adds a zero or two to the price tag.
This post is here to help – this is your final SEO tutorial to learn why Google ranks other websites than yours. A few minutes spent reading this post can save you
A few minutes spent reading this post can save you a lot of money later.
2.0. What this SEO tutorial will teach you
This SEO Tutorial will explain the following:
How to do a proper keyword research.
Every SEO project and even a blog post should start with proper keyword research.
How and where to apply these keywords.
How to do link building that creates results.
Link building is the one that matters the most (but you should never start with it).
Let’s dig in!
3.0. Proper Keyword Research Builds The Foundation!
Keyword research is the key to understanding how people will search for the solution you provide!
If you have your assumptions with no data – you may have problems!
You have to test your money making phrase and have data that supports your estimates.
Step 1: Focus on long tail keywords
You should focus on long tail keywords (especially when you’re just starting the biz.), Let me explain why.
SEO is a highly competitive field nowadays. If you run a quick search on Google, you’ll find 880 million mentions of “Nike” and 70 million mentions of “Buy Black Nike shoes”.
People who want to buy black nike shoes are 12 times more likely to find you. This is simple math!
In addition, the second query has a clear purpose – to purchase a specific product.
Long tail keywords
You have huge opportunities to find your money-making keywords (high search volume and low competition);
Long-tail keywords change for the better – when people search for something specific, it’s easier to match the “why” search;
3 more words are used 70% of the time in a single question.
In addition, there are several phrases that can help you achieve a specific goal:
are used to focus on generating revenue;
Keywords like “how-to”, “ultimate guide”, “learning”, etc. are focused on traffic acquisition.
This is an old but quite forgotten tip – complete the correct goal before you start researching your goal.
Step 2: Know the search volume and difficulty to rank
It is necessary to know the search volume and this is where keyword research should begin.
The more people will search for your solution.
Google AdWords Keyword Planner provides a free tool to get the necessary data – consider more in-depth solutions to use one of these keyword research tools.
Now, let’s imagine that you are starting a wine e-commerce website.
Seems like a good idea, doesn’t it? Let’s see!
First, search for potential keywords that will generate revenue (2), then adjust targeting (3) and date range (4):
AdWords Keyword Planner
After you hit the blue button (get the search volume), you will be able to see all the necessary metrics related to the focus phrases.
Keyword Search Volume
As you can see, “buy wine online” by a large margin is the most popular phrase (3).
In other metrics, the table shows you the graph of search volume (in specific area and time frame) (2) and suggested bid (4).
Suggest a bid, even if not reliable, to see how competitive a keyword can be.
Step 4: Use keyword synonyms where money is
Finding a query with a high search volume but a low keyword difficulty score is an art.