In the past, people went online to complain about a product or service. These days, the web is where people go on various occasions to express their opinions, share their feedback, review, recommend, discuss or simply seek help or recommendation.
They also talk about your product and company.
You can listen to these conversations using social media monitoring tools, for example Google Alert – it collects real-time online mentions of predefined keywords.
It can be used in many areas of the business from reputation monitoring, receiving feedback, customer service, sales, social media analytics, research, personal branding and more.
And, sadly, one of the most popular tools that support social media monitoring alerts is Google Alert.
Google Alert not working?
For example, there are various reasons why people may opt out of Google Alerts:
Late or no results
Very restrictive filter
Google Alert just stopped working
Another reason why people stop using Google Alerts is because they look for more advanced social media monitoring tools to meet their needs – some social media monitoring tools offer in-deep analytics.
If you subscribe for any of these reasons, then this post is for you.
Google Alert Options – Brand24
I have a good Google Alert option for you – our own brand 24.
It is a web and social media monitoring tool with analytics. Not only does it collect online mentions, but also analyze their performance – I’ll talk about these features later.
Take a look at the comparison of these two social media monitoring tools and decide what you like best.
What do we compare?
We are going to make comparisons between features for which social media monitoring tools are common:
Volume of citations
For comparison, I started monitoring the same keywords in both of these tools: beyonce.
Let’s do it.
Your email information can also be filtered by more specific keywords, sentiment filters, influencer scores, number of visits, sources (whether social media, blogs, etc.), domains, authors and more.
Here’s what the email notifications mention.
Mentions in Google Alerts email notification
Mentions in email notification in Brand24, a Google Alerts alternative
Google Alert: News, Blog, Web, Video, Books, Discussion
Data coverage in Google Alerts
Brand24: Everyone, Facebook, Twitter, Blog, Forum, News, Video, Photo, Other
Data coverage in Brand24, a Google Alerts alternative
For this comparison, I set up a project to monitor a keyword in both Google Alert and Brand24. Results come from day one.
What’s interesting, most mentions of Google Alerts have come from news sites. In the case of the Google Alert option, the results were relatively evenly divided between all types of sources, including social media, websites, blogs, forums, news, videos, and photos.
Volume of mentions (news, blog, web, video, books, discussion)
Google Alert: 89
Brand 24: 521 (8926 results including social media and photos)
There is a dramatic difference between Google Alert and Brand 24 here. Over a period of a day, Google Alert collected only 79 mentions, while Brand 24 pulled 521 mentions without social media mentions. Overall, including social media, Brand 24 identified 8926 mentions.
Google Alert: Not Available
Brand24: .xlsx, pdf report, infographic
Exporting data in Google Alerts alternative, Brand24
As a Google Alert option, without the shadow of doubt 24 can do more. When it comes to data export, Brand24 gives you some options. You can export your data as an Excel file, as a PDF with your company logo, or as an infographic.
The Excel file contains a full range of data about mentions. It lists every single mention and describes it through various criteria, such as title, source, time, content, estimated social media reach and more.
The PDF report consists of a few pages filled with data, such as discussion depth charts, the most popular social media authors, and so on. In addition, you can customize the report visually by choosing the color of your choice and uploading your company logo.
An infographic provides you with a summary of the most important bits of data.